Navigating a website with broken links or missing pages disrupts the customer experience and signals a lack of attention to detail. For e-commerce or booking sites, broken links mean lost sales, as potential customers are more likely to leave and turn to competitors with functioning, accessible sites.

An outdated website often lacks up-to-date security protocols, increasing vulnerability to attacks and displaying “Not Secure” browser warnings. Such warnings can scare visitors away, as they may feel unsafe entering personal information or making transactions, ultimately harming the business’s reputation.

To maintain customer trust and credibility, ensure your website is regularly updated. Keep content current and relevant, test links, and implement security updates. Proactive maintenance protects your reputation, ensures a smooth user experience, and enhances customer confidence, ultimately leading to more conversions and fewer lost opportunities.