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Case Study: Zulu Construction

The Challenge

Zulu Construction is a family-run business that has over a decade of experience in what they do. This includes construction, renovation and maintenance.

They pride themselves on high quality at affordable prices but never had an online presence on Google. Having to rely on word-of-mouth and in-person meetings only left much room for potential clients to be lost.

Zulu Construction came to us in need of more exposure and a professional look to match their level of service delivery.

  • No Google Presence
  • No Professional Email Address
  • In Need of More Exposure
  • Needing a Professional Look

The Solution

In the world of technology that we live in, we understand the importance of having a strong online presence.

The first thing we did for Zulu Construction was to create a Google My Business Listing – the whole shebang! This allows potential clients to find them on Google Maps.

Next, we provided them with tips on what kind of information people look for on websites and sent them a few templates to choose from that will suit their level of content and showcase their work in a professional and clear way.

Once they selected the template they preferred, the fun really started! We took their information and replaced it with the template information and then uploaded images to showcase their work – all while keeping the design simple and professional.

While we were working on the design of their beautiful website, we also set them up with professional business email addresses.

Potential clients are more likely to trust companies with professional emails such as info@yourcompany.co.za or yourname@yourcompany.co.za than just a normal email address such as example@gmail.com or example@hotmail.com etc.

  • Set up Zoom or Telephonic Meeting
  • Discuss client goals
  • Determine any specific information that should be included
  • Present Possible Solutions
  • Register Domain
  • Creating Google Listing
  • Verifying Listing
  • Adding 40+ Business Services
  • Adding Website & Contact Details
  • Adding Operating Hours
  • Adding at least 4 Business Categories
  • Create Professional Email Addresses
  • Design a Beautiful and Professional Website
  • Ensure the website is Mobile Friendly
  • Test all Links and Contact Forms
  • Launch Website

The Results

In a short period of just 2 weeks after we set up their Google Listing, enabling potential clients to find them on Google Maps, Zulu Construction already received 9 Google Reviews!

With this, their website and professional email addresses, things can only get busier, ultimately, increasing revenue.

Testimonial

“Ushir and his team are excellent. Professional, innovative, highly efficient and delivered exactly what we wanted. Would definitely recommend Hashtag Web.”

– Astika Bhugeloo

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