Grabbing the interest of visitors that are not ready to leave their details is key to building your mailing list and converting them down the line.

This is achieved by having an amazing lead magnet to draw them in.

Use what you are offering to educate them and give them a checklist or something they need to do that they can take action on in return for their email address.

Once they provide their email address they are provided with the information you promised either by allowing them to download it or by sending it to them via email.

They are also added to your mailing list where they receive an email every few days or so.

After a few weeks, you would have built your brand with them and they might be interested in doing business with you.